Message Testing and Targeting on Social Media to Improve the Reach of Extension Programming (3rd/13 in 2025 series)
Webinar Details
When:
Feb 10, 2025 1:00 pm US/Eastern
Length: 00:30 (hh:mm)
Advance Registration NOT required.
View now on-demand.
Presenter(s):
- Dr. Bret Shaw - Professor, Department of Life Sciences Communication, University of Wisconsin-Madison
CEU Credits/Certificate Offered:
- Certificate of Participation
Virtual Event Format:
Group Viewing Available:
This talk will highlight the use of message testing and targeting on social media to expand the reach and impact of Extension programing with examples of local food systems, agriculture and the environment. Practical and strategic considerations will be covered. This is the third webinar in the nine-part "Reaching Your Target Audience & Providing Innovative Programs Webinar Series."
About Our Presenter(s)
Bret Shaw is Environmental Communication Specialist for the Division of Extension and a Professor in the Department of Life Sciences Communication at the University of Wisconsin-Madison. He focuses on planning and evaluating social marketing campaigns related to natural resource management issues such as water quality, sustainable land use and other conservation topics.
Loading